What Is Google Quality?
It’s become much more tough to rank well in the search engines since the introduction of their quality measuring algorithms.
If you know what you are doing you can still alter your Google search positions using high-quality metrics.
If you carry on with ‘old style’ search engine optimization you won’t rank well at all.
If you produce top quality article content that Google values then you can still control your search engine rankings in search.
Google Quality Websites
Google is aiming to eliminate low quality content from their rank results and have been able to successfully use numerous key indicators such as ‘keyword rich anchor text’, ‘keyword density on-page’, linking network platforms’, ‘bad link neighbourhoods’ and more to eliminate web-sites that are assumed to be junk from their listings.
These website optimization techniques will get you a search ranking penalty and you will see a drop in rankings.
If you ask for a website review from a reputable SEO Agency, you will learn everything that is good and bad about your websites current health.
To establish where you rank, Google assesses the trust, authority and quality of your Brand. Your brand is assessed for trust, quality and authority and the result is used to establish your ultimate search engine rankings.
Not being able to easily fake social media sharing signs makes them a valuable attribute for Google to use as a trustworthiness measurement.
Your product and service reviews offer Google a useful perspective about the caliber of your services and products. Google utilizes the perceived value of your Brand to decide your SERPs rankings.
Each keyword needs quality, relevance and proactive user behaviour to be evaluated positively & to establish your final rankings.
All you used to require to be ranked well in Google was a large number of popularity indicators (backlinks).
Since Google revolutionised its algorithms, it is much more critical to try to avoid providing ‘substandard quality’ signals suggesting ‘artificial’ behaviour.
Every individual search phrase or term will (in theory) deliver Googles desired search result.
Listing websites that that do the following:
- Loads quickly
- Is unique
- Has good user engagement metrics
- External links to relevant trusted sites
- Is on a SEO friendly IP
- Is not associated with bad networks or neighbourhoods
- Has a natural, link profile from trusted, related, themed resources
- Carries Brand value
Staying away from low Google quality content filters is just as fundamental as fulfilling the list above, but if you do all of these important things you will rank well.
Google will rank any website first if the web-site delivers the high quality SERPs signals needed.